Ford has unveiled an electric version of the new Focus, the company's first ever all-electric passenger car. The Focus Electric was launched at the Consumer Electronics Show in Las Vegas.

“Focus Electric is the flagship of our new family of electrified vehicles, showcasing our commitment to offer consumers choice when it comes to fuel-efficient or fuel-free vehicles,” said Derrick Kuzak, Ford group vice president for Global Product Development. “Its advanced powertrain will deliver significant energy efficiency advantages and zero CO2 emissions without compromising driving enjoyment. And its suite of smart driver information technologies will transform the way customers think about energy usage and their transportation needs.”

The Focus Electric is said to offer enough range to cover the majority of daily driving habits of Americans, with a mile-per-gallon equivalent better than the Chevrolet Volt and competitive with other battery electric vehicles.

A full recharge is said to take as little as three hours from a 240-volt charge station – half the charge time of the Nissan Leaf.

Focus Electric introduces new features and technologies – including a unique version of the MyFord Touch driver connect system especially for electric vehicles, a new value charging feature powered by Microsoft and a smartphone app called MyFord Mobile that helps plug-in owners control their vehicles remotely.

Ford will build the Focus Electric for the North American market at the company's Michigan Assembly Plant. A decision on the production location for European-market cars has yet to be made.

Focus Electric is one of five new electric vehicles to be launched by 2013, the company says. It will go on sale in North America later this year.